Privacy Policy

Last updated: March 27, 2024

 

This Privacy Policy describes the personal information that Horizon Organic Dairy, LLC (“we”, “our”, or “us”) collects, how we use personal information, with whom we share it, and the choices you may have in connection with your personal information.

 

Applicability

 

This Privacy Policy applies to the websites made available by us; all websites governed by this Privacy Policy will include a link to and/or a copy of this Privacy Policy on the home page (“Websites”).

 

Personal Information Collection and Use

 

Personal information collected from you. We collect personal information from you depending on our interactions with you, including when you:

 

Contact us: When you contact us, we collect your personal information (name, email address, and country) and any other information you choose to include in your correspondence. Under some circumstances, we may also collect your address and phone number. We use this personal information to respond to your questions, inquiries or requests, communicate with you, troubleshoot where necessary, and address any issues you may have.

 

Participate in a sweepstakes: If you participate in a sweepstakes, we will collect your personal information (name, contact information, and any other information you share). We use this personal information to administer the sweepstakes, to communicate with you and advertise to you. For information on our information practices with respect to a particular sweepstakes, please refer to the official rules of the sweepstakes and note that in some instances we are required to post information about winners to comply with applicable law.

 

Submit a bulk or wholesale inquiry: When you submit an inquiry, we will collect your personal information (name, email address, telephone number, and physical address) and any other information you choose to include in your correspondence. We use this personal information to respond to your inquiry and communicate with you.

 

Communicate with you:  When we communicate with you, such as to provide newsletters, coupons or other updates, regarding events or programs, or via social media, we collect your personal information such as contact information and other personal information you share. We use this personal information to communicate with you, fulfill your requests, and send you information.

 

Personal information collected from third party sources. We may collect personal information (such as identifiers, demographics and preferences) about you from third party sources such as advisors and agents, affiliates and subsidiaries, internet service providers, operating systems and platforms, regulators, government entities and law enforcement, analytics providers, advertising and marketing companies, business partners, business customers, social media platforms, or other third parties.

 

Third-party platforms: If you post information about us or engage with us on third party platforms, we may collect personal information about you from that third party platform or account. These third-party platforms and services control the information they collect and share about you. For information about how they may use and disclose your personal information, including any information you make public, please consult their respective privacy policies.

 

Personal information collected automatically. We and third parties may also collect personal information from you automatically via cookies and other similar technologies. This includes the following internet or other electronic network activity information:

 

Usage information: such as the pages you visit, the frequency of access, how much time you spend on each page, what you click on, and referring website address. 

 

Device information:  such as personal information about the device used to access our Websites, including browser type, browser language, hardware model, operating system, and preferences.

 

This personal information is used to: (i) conduct analytics, performance and measurement; (ii) enhance user experience; (iii) provide interest-based advertising and measure the effectiveness of advertising; (iv) prevent fraudulent use of the Websites; and (v) diagnose and repair errors.

 

We may also use the personal information we collect for the above purposes to comply with the law and in other circumstances as described in the Personal Information Disclosures section, below.

 

Personal Information Disclosures

 

The personal information identified in this Privacy Policy may be used in the following instances depending on how you interact with us:

 

Within our family of companies: We may share your personal information within our family of companies including with our affiliates and subsidiaries, in order to efficiently carry out our business and to the extent permitted by law.

 

In the event of a corporate reorganization: In the event that we enter into, or intend to enter into, a transaction that alters the structure of our organization, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our assets, we would share your personal information with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. We may also share your personal information with third parties if we undergo bankruptcy or liquidation.

 

For legal purposes: We may share your personal information where we are legally required to do so, such as in response to court orders, law enforcement or legal process; to establish, protect, or exercise our legal rights, as required to enforce our terms or other contracts; to defend against legal claims or demands; to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person; or to comply with the requirements of any applicable law.

 

For a business purpose: We may share the following personal information for a business purpose:

 

  • personal identifiers and internet and other electronic network activity information with service providers that perform services on our behalf in connection with the Websites and other services. These service providers include our customer support call centers and IT hosting providers.
  • personal identifiers and internet and other electronic network activity information with IT support providers to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, identify and repair errors, and maintain and improve the Websites.
  • personal identifiers and commercial information for research and development purposes to better understand how to improve our products and services.
  • personal identifiers and internet and other electronic network activity information with third-party advertising networks, search engines, social media platforms, sponsors, and/or traffic measurement services to understand and improve the use of our Websites, for analytical purposes, to serve targeted ads and personalize content, and to improve and measure the effectiveness of ads on third-party sites and platforms.

 

We may also disclose your personal information for other purposes, which we will notify you of and/or obtain your consent, when required.

 

Cookies and Other Tracking Mechanisms

 

We and other third parties use cookies, pixel tags, and other similar tracking mechanisms to automatically collect information about browsing activity, device type, and similar information on our Websites. This information, which may be considered personal information in some jurisdictions, is used for example, to analyze and understand how you access, use, and interact with our Websites; to identify and resolve bugs and errors in our Websites; to assess, secure, protect, optimize, and improve the performance of our Websites; for marketing, advertising, measurement and analytics purposes; and to personalize content on our Websites. We may also deidentify or aggregate such information to analyze trends, administer our Websites, gather broad demographic information for aggregate uses and for any other lawful purpose.

 

Cookies. Cookies are alphanumeric identifiers used for tracking purposes. Some cookies allow us to make it easier for you to navigate while others are used to enable a faster log-in process, to support the security and performance of the Website, or to allow us to track activity and usage data within the Website and across websites.

 

Pixel Tags and Similar Technologies. Pixel tags (sometime called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. We may use these tracking technologies to understand users’ activities, help manage content and compile usage statistics, and in emails to let us know when they have been opened or forwarded, so we can track response rates and gauge the effectiveness of our communications.

 

Third Party Analytics. We use third party tools, which are operated by third party companies to evaluate usage and traffic on our Websites and services. These third-party analytics companies use cookies, pixels, and other tracking technologies to collect usage data to provide us with reports and metrics that help us analyze, improve, and enhance performance and user experience. Particular third-party cookies to note on our Websites are included below.

 

Facebook PixelWe use Facebook Pixel to customize our advertising and to serve you ads on your social media based on your browsing behavior. You can opt-out of Facebook ads by visiting your Facebook Ad Settings (https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Fsettings%3Ftab%3Dads), and you can clear and control the information third parties share with Facebook in your Off-Facebook Activity page (https://www.facebook.com/login.php?next=https%3A%2F%2Fwww.facebook.com%2Foff_facebook_activity%2F). If you do not have a Facebook account, you can opt-out of Facebook ads through the Digital Advertising Alliance (https://optout.aboutads.info/?c=2&lang=EN). 

 

Google Analytics: To conduct analytics, we use Google Analytics. Google Analytics may set cookies on your browser or read cookies that are already there. Google Analytics may also receive information about you from applications you have downloaded that partner with Google. The Google Analytics Terms of Use and Privacy Policy (https://policies.google.com/technologies/partner-sites) describes how Google may use and share the information collected by Google Analytics. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on (https://tools.google.com/dlpage/gaoptout).

 

Your Privacy Choices

 

Marketing emails. You may opt-out of receiving marketing emails from us by clicking the “unsubscribe” link provided in each email. Please note that we will continue to send you non-marketing emails necessary to the Websites, Services or any assistance you request.

 

Industry Ad Choice programs. You can control how participating third-party ad companies use the information that they collect about your visits to our Websites and those of third parties, in order to display more relevant targeted advertising to you. You can obtain more information and opt-out of receiving targeted ads from participating third-party ad networks by visiting aboutads.info/choices

 

Cookie settings. You can set your browser to block certain cookies or notify you when a cookie is set; you can also delete cookies. The “Help” portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. Visitors to our Website who disable cookies will be able to browse the Website, but some features may not function. If you come to our Website from a different device or from a different browser on the same device, you will need to apply your cookie settings for that browser and/or device as well.

 

Do not track. We do not support Do Not Track (DNT). Do Not Track is a web browser setting that informs websites that you do not want to be tracked. 

 

How Long We May Retain Your Data

 

We retain the personal information we collect only as reasonably necessary for the purposes described above or as otherwise disclosed to you at the time of collection. We may retain personal information for additional time, as necessary, to protect, defend or establish our rights, defend against potential claims, or comply with legal obligations.

 

Information Security

 

No security measure or modality of data transmission over the Internet is 100% secure, and we are unable to guarantee the absolute security of the information we have collected from you.

 

General Audience Website

 

We do not knowingly collect personal information from children or minors. Our Websites are directed towards general audiences. If you are concerned that your child may have provided personal information to us, please contact us in the manner described in the Contact Us section below.

 

Changes to this Privacy Policy

 

We may change this Privacy Policy from time to time. We will post the changes to this page and will indicate the date the changes go into effect. We encourage you to review our Privacy Policy to stay informed. If we make changes that materially affect your privacy rights, we will notify you on our Websites and obtain your consent, if required.

 

Contact us

 

If you have any questions about this Privacy Policy, please contact us at:

 

Horizon Organic Dairy, LLC
12002 Airport Way
Broomfield, CO 80021

 

Email: privacy@horizon.com
Phone: 888-494-3020

 

This Privacy Policy was last updated on March 27, 2024.

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