Nearly 30 years ago, our founders helped pioneer the organic dairy movement and define what organic regulations should be. Today all products that carry any organic labeling are carefully regulated by the United States Department of Agriculture’s (USDA) National Organic Program, which we’re proud to say we had a hand in creating.


Our founders Mark Retzloff and Paul Repetto were members of the Organic Foods Association of North America, a vocal group that united most of the major environmental organizations in the U.S. around their cause. Together they turned loose the fax machines (remember those?) and telephones, in order to get the Organic Food Production Act (OFPA) passed in a floor vote in the House in 1990.

Even though the OFPA passed, it still took until 2002 for the National Organic Program to finalize regulations. To celebrate, Happy the cow—the star of our logo—rang the bell on the NASDAQ. But even during those 12 years before organic was finalized, our packaging already reflected these soon-to-be rules.