HOW IT ALL BEGAN
Our founders Mark Retzloff and Paul Repetto were members of the Organic Foods Association of North America, a vocal group that united most of the major environmental organizations in the U.S. around their cause. Together they turned loose the fax machines (remember those?) and telephones, in order to get the Organic Food Production Act (OFPA) passed in a floor vote in the House in 1990.
Even though the OFPA passed, it still took until 2002 for the National Organic Program to finalize regulations. To celebrate, Happy the cow—the star of our logo—rang the bell on the NASDAQ. But even during those 12 years before organic was finalized, our packaging already reflected these soon-to-be rules.